Coldwell Banker and MOCK, the agency win Silver OBIE Award

The OBIE Awards are the premier award in the new home building building industry. The Greater Atlanta HBA presented Coldwell Banker with a Silver OBIE award in the category of Best Marketing and Promotion for the Stimulus 8 campaign. The campaign capitalized on the governments homebuyer tax credit and spanned across numerous residential properties in multiple states. MOCK worked with our friends at Coldwell Banker NRT Development Advisors in creating, naming, branding, advertising and marketing the Stimulus 8 campaign. For more information on the Greater Atlanta Home Builders Association visit www.atlantahomebuilders.com.

MOCK, the agency wins two Creativity Awards

The 39th Annual Creativity Awards today named MOCK, the agency as winner of two Creativity Awards. A Platinum best of category award was given for our identity work done for the Richmond Public Library, and a Gold award was given for our poster design for Nurses for Africa.

Established in 1970, The Creativity Annual Awards is based in Louisville, KY and is one of the longest running independent international advertising and graphic design competitions in the world. This year they received thousands of entries from 37 countries around the globe. For more information about The Creativity Awards visit creativityawards.com.

 

AIGA National Conference 2009

Top 10 list from attending AIGA Make | Think national conference in Memphis, TN.

1. I wish all of our clients could go to an event like this.

2. Great event to recharge the batteries and get inspired again about design and creating thinking.

2. TRUST US (your agency partners). There is a big difference between a vendor relationship and a trusted relationship. You (clients) engage us because we’re the subject matter experts. So if you’re going to pay us for our consultative minds and experience you probably should trust us a bit more.

4. Every award winning/great campaign and idea that was shared by different industry leaders was at some point killed by clients who were nervous.

5. Dear clients, you should be nervous!! If we present you with some truly creative ideas – that means that they are unlike anything you’ve seen before and aren’t the status quo. And that’s a good thing, it means it’s creative.

6. Analytic thinking vs. creative thinking.

7. the time capsule they call “Graceland” is pretty depressing.

8. As an industry we don’t charge enough for all of our time spent on projects.

9. Command X is hilarious and awesome at the same time.

10. Thanks to all of the industry leaders and pioneers who took time to chat, take photos and sign some books. Especially Chip Kidd, Clement Mok, Doyald Young, Kurt Andersen and Shel Perkins.

Newsletter #4 – HTH

MOCK and HTH hit the pool.

For an upcoming series of hardware store trade shows, MOCK developed a campaign promoting HTH’s complete line of pool care products. The resulting creative demonstrates how HTH drives not only pool care business, but all kinds of incremental business. Partnering with sister shop Mind’s Eye, MOCK shot and composed the series with bright colors, clear messaging and a storybook look and feel. Additionally, MOCK created the interactive kiosk experience to allow users to explore the complete HTH product line, marketing materials and more.

To learn more about MOCK, please visit www.mocktheagency.com or call us at 404.418.5914.

MOCK, the agency wins Gold

We’re proud to announce that we just won a Gold American Graphic Design award in the category of logo design for our work on the Nurses for Africa identity. The AGDA awards are sponsored by Graphic Design USA – a monthly news and information magazine for and about the professional design community. For more information on GD USA visit www.gdusa.com.

Joel Bauer on “The Best Business Card Ever”

Although we agree with the 60# one-color comments, this isn’t exactly what we recommend for our clients. Especially the 25 year design development part. Although results are “guaranteed.”

What’s in a new logo?

Great article on CNNMoney.com about large corporate rebranding efforts. Although all of the designs focused on in the article are large companies, the same principals can be applied to smaller companies as well. Although the article references changing a as a “gamble,” that’s not always the case. Changing your identity is only the first step – changing internal company culture, strategy, and deployment of your new message is really the most important part. If an agency develops a new identity that a company has a hard time living up to, or doesn’t treat properly – the identity is sure to fail. That’s something for all clients to keep in mind when re-designing a mark.

Newsletter #3 – CBbankowned.com

MOCK and Coldwell Banker build a new foundation in real estate.

As much as we enjoy crafting witty headlines and conceptual design, our clients increasingly look to us to directly affect the bottom line. Most recently, Coldwell Banker NRT Development Advisors approached us to design and build a web site to serve as both a listings hub and a resource guide for bank owned properties.

The result is cbbankowned.com, a fully content-managed, workhorse of a site. In this case, function led the way – we built the site and handed over the keys – much like a new home.

Following the successful site launch, we are currently developing a new campaign to help drive awareness. The upcoming campaign launches mid-July and will feature both print and online ads.

To learn more about MOCK, please visit www.mocktheagency.com or call us at 404.418.5914.

Newsletter #2 – Nurses for Africa Identity

From Atlanta to Zambia, the exploration of an identity.

In July of 2009, 16 specially-trained nurses will travel on a mission trip to the Republic of Zambia, in Southern Africa, a land plagued by extreme poverty and a disproportionately high number of HIV/AIDS cases. Rosewood Care Centers turned to MOCK to help brand the program, and we jumped at the chance.

We’re excited to be involved with the project and thought for those interested, it provides the perfect platform to peek behind the curtain—to learn how the identity evolved from an idea, to a sketch, and ultimately a finished product. Our exploration into the visual identity for “Nurses for Africa” led us to an interesting place – the combination of a universal healthcare image + the recognizable shape of Africa.

We’re proud to be involved in this initiative, and proud of the identity we’ve developed to help bring awareness to the program.

To learn more about MOCK and what we do, please visit www.mocktheagency.com or call us at 404.418.5914.

Nurses For Africa

In July of 2009, 16 specially-trained nurses will travel on a mission trip to the Republic of Zambia, in Southern Africa, a land plagued by extreme poverty and a disproportionately high number of HIV/AIDS cases. When our client Rosewood Care Centers was looking for someone to help brand the program, we jumped at the chance.

Our exploration into the the visual identity for “Nurses for Africa” led us to a pretty cool place – see the logo below.

In the upcoming weeks, we will begin developing the web site to help chronicle the “Nurses for Africa” mission program, and we’ll post our progress here. We’re proud to be involved in this initiative and hope you’ll check back often to explore what will most likely be moving stories and pictures from a corner of the earth in desperate need of assistance.